Running a startup means chasing a constantly moving goalpost.
A few months ago, if you'd told us The Seattle Times would pay to put our Seattle Wordy game on their site, we would've lost our minds! When it happened, we were thrilled. Even so, we quickly moved on to the next goal and our games on The Seattle Times became our new “normal.”
In the beginning, we were just trying to validate the idea and land our first customer. Now, our focus has shifted to making enough to pay ourselves and stop burning through savings.
We realized we needed to do something to acknowledge this huge sale so we drove to Napa for a sparkling wine company “offsite.”
We also used that time to reflect. While we’ve been focused on selling to publications, we realized we need to build an audience of our own — people who love our games, no matter where they play them.
We’ve gone back and forth on whether to focus on B2B or B2C. But after talking to Aaron Kardell (co-founder of hey.gg), we landed on the obvious answer: we’re early. We should nurture both.
It’s a little scary not knowing how long this will take to become sustainable. But we’re proud of what we’re building — and more confident than ever that this is the right path.